22.10.10

'The truth is in the details'








This week I was lucky to pay a special visit to the design studio of the true jeans brand
Denham. I must say, I'm exactly not a true jeans fan. But after the stories I heard there, and the jeans project I have been working on for school, I kind of went overboard.
Denham puts a lot of effort in the design and goes back to the core craftsmanship of the jean. This combined with progressive techniques to the perfect balance. The stories that true this way appear behind a pair of jeans simply took me. For example there was a jeans made of 50% paper, packed in an authentic laundry bag that came with a special piece of soap to wash your jeans. All engraved with 'The Jeanmaker' scissors.

'The details are not the details, they are the design.'
Denham

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